This photo was featured in the December 1970 "Newsletter"; the black box drawn in the photo indicates where the image was to be cropped. The excerpt from the newsletter reads: "It started as kind of a joke. Then Medical Art student, Lane LaRue, carved an elaborate pumpkin which proclaimed 'First Annual Southwestern Medical School Pumpkin Sculpture Competition' and it grew into a real thing. Maybe 50 people came to the flagpole in front of the medical school to enter 20 pumpkins in competition a few days before Halloween. Everyone won first prize. Four Dallas and Fort Worth television stations covered the affair. The entries were later taken to the Tuatara center for a children's Halloween party."